About John

John Szrejter is a UX research leader and strategist who builds research functions from scratch and turns them into product and business strategy. Across more than a decade in freight logistics, financial services, and enterprise AI, he has stood up research where none existed, shaped 0-to-1 products, and run lean by design: one senior operator using AI to draft, synthesize, and pressure-test, producing the output of a full team.

His work tends to move the numbers. At DAT Freight & Analytics he owned research on a $358M ARR load board and built the firm-wide CSAT practice that lifted broker experience from 57% to 83%. At JPMorgan Chase he led 0-to-1 research on an AI call-intent and agent-assistance system that became a patented team invention, now part of Chase's push to deploy 300+ AI use cases. At Meta, his research shaped the advertiser-facing narrative around Apple's App Tracking Transparency rollout.

He also builds the people, not just the practice. Across DAT, JPMorgan, and Triumph he has grown researchers and analysts into senior practitioners, including two who went on to succeed him directly. He specializes in walking into orgs where research is broken or doesn't exist and shipping signal fast.

Underneath it all is a behavioral science background and a systems-thinking lens, with a focus on making technology more intuitive, trustworthy, and useful. He works at the intersection of research, strategy, and organizational change.