Selected Projects
Research that shaped product and business strategy across freight logistics, financial services, and enterprise AI.
Ownership Before Form Factor
How I reasoned about the next generation of American road freight matching, and why the obvious move (build the unifying product first) is the wrong place to start.
Measuring Awareness, Adoption & Trust for EVEE — JPMorgan Chase's Call-Center Gen AI Assistant
Early research on the pilot that became EVEE, JPMorgan's now-public call-center AI assistant.
Discovery Research for DAT's Carrier Management Suite
How discovery research reshaped DAT's fraud and trust strategy.
Advertiser Research for Apple's App Tracking Transparency
How research shaped the way Meta guided millions of advertisers through the most disruptive change in ad attribution in a decade.