Selected Projects
Research that shaped product and business strategy across freight logistics, financial services, and enterprise AI.
Freight Strategy (Perspective)
How I reasoned about the next generation of American road freight matching, and why the obvious move (build the unifying product first) is the wrong place to start.
Measuring Awareness, Adoption & Trust for EVEE: JPMorgan Chase's Call Center Gen AI Assistant
Early research on the ML-based agent-assist pilot that became EVEE, JPMorgan's now-public call-center AI assistant.
Discovery Research for DAT's Carrier Management Suite
How discovery research reshaped DAT's fraud and trust strategy.
How I approach AI Maturity (Perspective)
A five-stage framework for knowing when AI is ready for more independence.
Advertiser Research for Apple's App Tracking Transparency
How research shaped the way Meta guided millions of advertisers through the most disruptive change in ad attribution in a decade.